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Zero Carbon Footprint

In an increasingly environmentally-conscious world, words and concept such as 'Carbon Footprint' have found their rightful space in common parlance. The Merriam-Webster Dictionary defines it as: 'The number of greenhouse gases and specifically, carbon dioxide emitted by something (such as a person's activities or a product's manufacture and transport) during a given period.'It sounds like a complicated and technical phenomenon but it really isn't. All it requires for you to do is to become conscious of your consumption patterns and what impact they have on the world at large. We are living in the age of climate emergency. Becoming aware of your carbon footprint is not just a fad or a trendy thing to do, it is now a necessity that we cannot afford to ignore. There is a reason why more and more people are choosing the minimalistic way of life, becoming vegan, and opting for slow or sustainable fashion. The fashion industry alone accounts for 10% of annual global emissions, which is higher than that of the aviation industry. According to figures from the United Nations Environment Programme (UNEP), it takes 3,781 liters of water to make a pair of jeans, from the production of the cotton to the delivery of the final product to the store. That equates to the emission of around 33.4 kilograms of carbon equivalent. Can you believe it? Do we even think about these things when we buy yet another pair of jeans? The need of the hour then is to find alternatives to reduce our individual and collective carbon footprints when it comes to fashion. Many brands such as El Zero are actively engaged in creating outfits with zero carbon footprint, which means, no resource or production process that emits greenhouse gases is used to create and stitch the garments. So when you buy from El Zero you can be assured of having done your bit for a greener world.

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